@inbook{2c637daa29e54d1089bd5fea1a19b5cc,
title = "Clickers Are Dynamic Assessment Tools in Marketing Education",
abstract = "The main objective of this study is to introduce clickers (personal response system, PRS) as a dyanamic assessement tool, and investigate the effect of clicker techmology, as an effective intervention, on students{\textquoteright} behaviors and motivation. Further, this study aims to offer a rationale for using clicker technology and suggest best parctices for intergrating the technology into marketing course curriculums.",
author = "Pelin Bicen and Pinto, {Mary Beth}",
note = "Publisher Copyright: {\textcopyright} 2017, Academy of Marketing Science.",
year = "2017",
doi = "10.1007/978-3-319-50008-9_231",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "850",
booktitle = "Developments in Marketing Science",
address = "United States",
}