Collective creativity: The emergence of world of warcraft machinima

Tyler Pace, Jeffrey Bardzell, Shaowen Bardzell

Research output: Contribution to conferencePaperpeer-review

7 Scopus citations


HCIs interest in creativity support has extended beyond the realm of information-oriented professionals to the efforts of experience-driven collective communities. World of Warcraft machinima provides an opportunity to study networked creativity among a widely distributed and highly productive amateur community. We present an analysis of metadata gathered from the most viewed machinima on YouTube and WarcraftMovies. We demonstrate (1) a means for selecting an accessible corpus from a large population of videos, and (2) provide early evidence to support the claim that collective creativity develops over time and reaches a point of stabilization of production practices, technological infrastructure, aesthetic forms, and critical appreciation.

Original languageEnglish (US)
Number of pages7
StatePublished - 2011
Event25th BCS onference on Human Computer Interaction, HCI 2011 - Newcastle Upon Tyne, United Kingdom
Duration: Jul 4 2011Jul 8 2011


Conference25th BCS onference on Human Computer Interaction, HCI 2011
Country/TerritoryUnited Kingdom
CityNewcastle Upon Tyne

All Science Journal Classification (ASJC) codes

  • Human-Computer Interaction


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