TY - JOUR
T1 - College Students’ Health Perceptions of Individual Fast Food Menu Items According to Nutrition Knowledge and Health Consciousness
AU - Hwang, Jungjin
AU - Cranage, David A.
PY - 2015/10/20
Y1 - 2015/10/20
N2 - The purpose of this study is to investigate customers’ health perceptions of individual fast food menu items, according to their nutrition knowledge and health consciousness. The findings show that individual fast food menu items were perceived differently by respondents according to healthfulness. In addition, even though there were not significant differences for all fast food restaurants’ meals, generally, respondents who have high nutrition knowledge scores and have high health consciousness are more critical than their counterparts with regard to the ratings of individual fast food menu items according to healthfulness.
AB - The purpose of this study is to investigate customers’ health perceptions of individual fast food menu items, according to their nutrition knowledge and health consciousness. The findings show that individual fast food menu items were perceived differently by respondents according to healthfulness. In addition, even though there were not significant differences for all fast food restaurants’ meals, generally, respondents who have high nutrition knowledge scores and have high health consciousness are more critical than their counterparts with regard to the ratings of individual fast food menu items according to healthfulness.
UR - http://www.scopus.com/inward/record.url?scp=84946834707&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84946834707&partnerID=8YFLogxK
U2 - 10.1080/15378020.2015.1093584
DO - 10.1080/15378020.2015.1093584
M3 - Article
AN - SCOPUS:84946834707
SN - 1537-8020
VL - 18
SP - 520
EP - 535
JO - Journal of Foodservice Business Research
JF - Journal of Foodservice Business Research
IS - 5
ER -