Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to Möller and Halinen (2022)”

Gary L. Lilien; Stefan Wuyts

doi:10.1016/j.indmarman.2022.10.025

Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to Möller and Halinen (2022)”

Research output: Contribution to journal › Review article › peer-review

Original language	English (US)
Pages (from-to)	502-504
Number of pages	3
Journal	Industrial Marketing Management
Volume	107
DOIs	https://doi.org/10.1016/j.indmarman.2022.10.025
State	Published - Nov 2022

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/j.indmarman.2022.10.025

Cite this

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title = "Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to M{\"o}ller and Halinen (2022)”",

author = "Lilien, {Gary L.} and Stefan Wuyts",

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AU - Wuyts, Stefan

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JO - Industrial Marketing Management

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Comment on “Clearing the paradigmatic fog – How to move forward in business marketing research: A response to Möller and Halinen (2022)”

All Science Journal Classification (ASJC) codes

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