Original language | English (US) |
---|---|
Pages (from-to) | 30-39 |
Number of pages | 10 |
Journal | International Journal of Bank Marketing |
Volume | 9 |
Issue number | 4 |
DOIs | |
State | Published - Apr 1 1991 |
All Science Journal Classification (ASJC) codes
- Marketing
Erdener Kaynak, Yavuz Odabasi, Orsay Kücükermiroglu
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 30-39 |
Number of pages | 10 |
Journal | International Journal of Bank Marketing |
Volume | 9 |
Issue number | 4 |
DOIs | |
State | Published - Apr 1 1991 |