Commercial returns of printers: The HP case

Sylvia Davey, V. Daniel R. Guide, Kumar Neeraj, Luk N. Van Wassenhove

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations


The imaging and printing solutions group (IPG) was one of the biggest business units of the Palo Alto, California,-based Hewlett Packard (HP), accounting for $20 billion of its $42.4 billion in revenue in 1999 and the majority of its profits. HP was the market leader in virtually every category of imaging and printing solutions related product. Some of the products of the IPG group included Liquid Inkjet, Laserjet, and other imaging solutions such as scanners and cameras.

Original languageEnglish (US)
Title of host publicationManaging Closed-Loop Supply Chains
Number of pages10
ISBN (Print)3540406980, 9783540406983
StatePublished - 2005

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting


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