Commercialization of Politics

The commercialization of politics applies the logic and economics of the market and advertising to the political domain, as evidenced by the prevalence of advertising, the framing of politics within a commercial media system, campaign financing/moneyed influences, selective appeals that privilege some voters over others, the collection of individual voter profiles, and the adoption by political practice globally of marketing professionals and their terminology. Developments such as policy decisions that favor corporate contributions and increased spending, shifting media revenues, and the adaption of digital media and data mining in marketing will continue to intensify the effects of commercialism and marketing upon politics.