TY - JOUR
T1 - Communicating CSR practices–Role of internationalization of emerging market firms
AU - Agnihotri, Arpita
AU - Bhattacharya, Saurabh
N1 - Publisher Copyright:
© 2016, © 2016 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2019/5/19
Y1 - 2019/5/19
N2 - Emerging markets suffer from institutional voids, and in such resource deficient economies, corporate social responsibility is given scant attention. However, when firms from emerging markets globalize, international stakeholders become suspicious about firms’ products, services, and business practices. Grounded in the liability of emergingness and legitimacy theory and using a sample of 134 manufacturing firms from one emerging market, India, this study explores how firms’ international diversification intent and market-seeking motives influence emerging markets’ firms communication of socially responsible activities as an attempt to eliminate illegitimacy. Furthermore, the study reveals that business group affiliation enhances the influence of internationalization on firms’ communication of socially responsible activities.
AB - Emerging markets suffer from institutional voids, and in such resource deficient economies, corporate social responsibility is given scant attention. However, when firms from emerging markets globalize, international stakeholders become suspicious about firms’ products, services, and business practices. Grounded in the liability of emergingness and legitimacy theory and using a sample of 134 manufacturing firms from one emerging market, India, this study explores how firms’ international diversification intent and market-seeking motives influence emerging markets’ firms communication of socially responsible activities as an attempt to eliminate illegitimacy. Furthermore, the study reveals that business group affiliation enhances the influence of internationalization on firms’ communication of socially responsible activities.
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U2 - 10.1080/13527266.2016.1251488
DO - 10.1080/13527266.2016.1251488
M3 - Article
AN - SCOPUS:84994840426
SN - 1352-7266
VL - 25
SP - 365
EP - 384
JO - Journal of Marketing Communications
JF - Journal of Marketing Communications
IS - 4
ER -