TY - JOUR
T1 - Communicative Antecedents of Political Persuasion
T2 - Political Discussion, Citizen News Creation, and the Moderating Role of Strength of Partisanship
AU - Ardèvol-Abreu, Alberto
AU - Barnidge, Matthew
AU - de Zúñiga, Homero Gil
N1 - Publisher Copyright:
Copyright © Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication.
PY - 2017/3/4
Y1 - 2017/3/4
N2 - Although much attention has been paid to how media use and interpersonal discussion motivate people to engage in political persuasion, and despite recent efforts to study the role of digital media technologies, less is known about the creation of news and public affairs content online. This study sheds light on how online content creation works alongside other communicative behaviors, such as news use and political discussion, to affect attempted political persuasion. Using two-wave panel survey data, we find that political discussion and citizen news creation mediate the relationships between online and traditional news use, on one hand, and attempted persuasion, on the other. Furthermore, strength of partisanship moderates the relationship between content creation and attempted persuasion. Findings are discussed in light of their implications for the political communication and public sphere processes.
AB - Although much attention has been paid to how media use and interpersonal discussion motivate people to engage in political persuasion, and despite recent efforts to study the role of digital media technologies, less is known about the creation of news and public affairs content online. This study sheds light on how online content creation works alongside other communicative behaviors, such as news use and political discussion, to affect attempted political persuasion. Using two-wave panel survey data, we find that political discussion and citizen news creation mediate the relationships between online and traditional news use, on one hand, and attempted persuasion, on the other. Furthermore, strength of partisanship moderates the relationship between content creation and attempted persuasion. Findings are discussed in light of their implications for the political communication and public sphere processes.
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U2 - 10.1080/15205436.2016.1244855
DO - 10.1080/15205436.2016.1244855
M3 - Article
AN - SCOPUS:84995655552
SN - 1520-5436
VL - 20
SP - 169
EP - 191
JO - Mass Communication and Society
JF - Mass Communication and Society
IS - 2
ER -