Community context, personal contact, and support for an antiĝ€"gay rights referendum

Using data from an unusual survey, we gauge factors influencing support for a state antiĝ€"gay rights referendum. After controlling for other powerful predictors of attitudes, we find personal contact (especially relevant and voluntary contact) has an important impact on public support, although community context does not. These findings support an integrated notion of interactions with ĝ€outĝ€ groups, grounded in social categorization theory, that sees community context and interpersonal contact as concentric circles, moving from abstract, detached forms of contact to more pronounced, personal forms. However, even among those with substantial interpersonal contact, support for the referendum was still widespread.