Comparative marketing systems

E. Kaynak; R. Savitt

doi:10.1177/027614678500500109

Comparative marketing systems

E. Kaynak, R. Savitt

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Review article › peer-review

Original language	English (US)
Pages (from-to)	80-82
Number of pages	3
Journal	Journal of Macromarketing
Volume	5
Issue number	1
DOIs	https://doi.org/10.1177/027614678500500109
State	Published - Jul 1985

All Science Journal Classification (ASJC) codes

Marketing

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10.1177/027614678500500109

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title = "Comparative marketing systems",

author = "E. Kaynak and R. Savitt",

year = "1985",

month = jul,

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AU - Kaynak, E.

AU - Savitt, R.

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JF - Journal of Macromarketing

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Comparative marketing systems

All Science Journal Classification (ASJC) codes

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