Competitive marketing of distance education: A model for placing quality within a strategic planning context

Andrew J. Mowen; Sara C. Parks

doi:10.1080/08923649709526971

Competitive marketing of distance education: A model for placing quality within a strategic planning context

Andrew J. Mowen
, Sara C. Parks

Recreation, Park and Tourism Management

Research output: Contribution to journal › Article › peer-review

Abstract

Increasing competitive forces are compelling academic administrators to think strategically about specific offerings in their distance education programs. Across a wide variety of educational contexts, quality is being recognized as a major source of competitive advantage. This paper examines the role of quality in determining appropriate market–driven strategies. A model for integrating quality based on competitive ability and market attractiveness is presented.

Original language	English (US)
Pages (from-to)	27-40
Number of pages	14
Journal	International Journal of Phytoremediation
Volume	21
Issue number	1
DOIs	https://doi.org/10.1080/08923649709526971
State	Published - Jan 1 1997

All Science Journal Classification (ASJC) codes

Environmental Chemistry
Pollution
Plant Science

Access to Document

10.1080/08923649709526971

Cite this

@article{7de9dcd4354849ccafea95d206a2e6d0,

title = "Competitive marketing of distance education: A model for placing quality within a strategic planning context",

abstract = "Increasing competitive forces are compelling academic administrators to think strategically about specific offerings in their distance education programs. Across a wide variety of educational contexts, quality is being recognized as a major source of competitive advantage. This paper examines the role of quality in determining appropriate market–driven strategies. A model for integrating quality based on competitive ability and market attractiveness is presented.",

author = "Mowen, \{Andrew J.\} and Parks, \{Sara C.\}",

year = "1997",

month = jan,

day = "1",

doi = "10.1080/08923649709526971",

language = "English (US)",

volume = "21",

pages = "27--40",

journal = "International Journal of Phytoremediation",

issn = "1522-6514",

publisher = "Taylor and Francis Ltd.",

number = "1",

}

TY - JOUR

T1 - Competitive marketing of distance education

T2 - A model for placing quality within a strategic planning context

AU - Mowen, Andrew J.

AU - Parks, Sara C.

PY - 1997/1/1

Y1 - 1997/1/1

N2 - Increasing competitive forces are compelling academic administrators to think strategically about specific offerings in their distance education programs. Across a wide variety of educational contexts, quality is being recognized as a major source of competitive advantage. This paper examines the role of quality in determining appropriate market–driven strategies. A model for integrating quality based on competitive ability and market attractiveness is presented.

AB - Increasing competitive forces are compelling academic administrators to think strategically about specific offerings in their distance education programs. Across a wide variety of educational contexts, quality is being recognized as a major source of competitive advantage. This paper examines the role of quality in determining appropriate market–driven strategies. A model for integrating quality based on competitive ability and market attractiveness is presented.

UR - https://www.scopus.com/pages/publications/85064796436

UR - https://www.scopus.com/pages/publications/85064796436#tab=citedBy

U2 - 10.1080/08923649709526971

DO - 10.1080/08923649709526971

M3 - Article

AN - SCOPUS:85064796436

SN - 1522-6514

VL - 21

SP - 27

EP - 40

JO - International Journal of Phytoremediation

JF - International Journal of Phytoremediation

IS - 1

ER -

Competitive marketing of distance education: A model for placing quality within a strategic planning context

Abstract

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this