Compulsive Buying: The Impact of Attitudes Toward Body Image, Eating Disorders, and Physical Appearance Investment

Objective: The current research examined whether eating disorder risk and the attitudinal elements related to body image predict compulsive buying. Method: A sample of students attending two public universities located in the northeast United States were surveyed. Results: A multiple regression indicated that attitudes related to one’s physical appearance, fitness, and health as well as eating disorder risk were predictors of compulsive buying with appearance orientation being the strongest predictor of compulsive buying. Conclusions: Understanding the factors that affect compulsive buying aids the identification of problematic compulsive buying and informs the treatment of compulsive buying. Treatment models may be more effective if additional attention is given to addressing the anxiety compulsive buyers experience when they experience a discrepancy between their ideal and actual self.