Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang, Yinghui Yang, Bernard J. Jansen, Mounia Lalmas

Research output: Contribution to journalEditorialpeer-review

46 Scopus citations
Original languageEnglish (US)
Article number7933928
Pages (from-to)3-6
Number of pages4
JournalIEEE Intelligent Systems
Issue number3
StatePublished - May 1 2017

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Artificial Intelligence

Cite this