Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang; Yinghui Yang; Bernard J. Jansen; Mounia Lalmas

doi:10.1109/MIS.2017.58

Computational advertising: A paradigm shift for advertising and marketing?

Yanwu Yang
, Yinghui Yang
, Bernard J. Jansen
, Mounia Lalmas

Research output: Contribution to journal › Editorial › peer-review

Original language	English (US)
Article number	7933928
Pages (from-to)	3-6
Number of pages	4
Journal	IEEE Intelligent Systems
Volume	32
Issue number	3
DOIs	https://doi.org/10.1109/MIS.2017.58
State	Published - May 1 2017

All Science Journal Classification (ASJC) codes

Computer Networks and Communications
Artificial Intelligence

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10.1109/MIS.2017.58

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@article{5c97604c11f34f67881c35197619e951,

title = "Computational advertising: A paradigm shift for advertising and marketing?",

author = "Yanwu Yang and Yinghui Yang and Jansen, \{Bernard J.\} and Mounia Lalmas",

year = "2017",

month = may,

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language = "English (US)",

volume = "32",

pages = "3--6",

journal = "IEEE Intelligent Systems",

issn = "1541-1672",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

number = "3",

}

TY - JOUR

T1 - Computational advertising

T2 - A paradigm shift for advertising and marketing?

AU - Yang, Yanwu

AU - Yang, Yinghui

AU - Jansen, Bernard J.

AU - Lalmas, Mounia

PY - 2017/5/1

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DO - 10.1109/MIS.2017.58

M3 - Editorial

AN - SCOPUS:85021708744

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EP - 6

JO - IEEE Intelligent Systems

JF - IEEE Intelligent Systems

IS - 3

M1 - 7933928

ER -

Computational advertising: A paradigm shift for advertising and marketing?

All Science Journal Classification (ASJC) codes

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