Concrete examples of abstract others: testing exemplar availability as an additional explanation for third-person perceptions

Explanations for the third-person phenomenon generally hinge on either self-favoring biases or cognitive mechanisms. While controlling for common perceptual factors, we demonstrate an additional cognitive component: exemplar availability, using a 2-study design. The first considers the third-person perception in the context of media-generated stereotypes. The second considers 3 distinct types of advertisements meant to evoke varied third- and first-person perceptions. Results of both studies showed that the ability to think of examples serves as the most consistent predictor, even after accounting for the influence of perceived exposure and similarity.