| Original language | English (US) |
|---|---|
| Title of host publication | The Connected Customer |
| Subtitle of host publication | The Changing Nature of Consumer and Business Markets |
| Publisher | Taylor and Francis |
| Pages | 77-104 |
| Number of pages | 28 |
| ISBN (Print) | 9780203863565 |
| DOIs | |
| State | Published - Jan 1 2011 |
All Science Journal Classification (ASJC) codes
- General Psychology
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