TY - JOUR
T1 - Consumer Attitudes Towards Products Of Foreign Origin
T2 - Do They Vary Across Product Classes?
AU - Kaynak, Erdener
AU - Cavusgil, S. Tamer
PY - 1983/4/1
Y1 - 1983/4/1
N2 - Although a substantial body of literature exists on the country-of-origin bias, the issue of whether or not such perceptions are uniform across product classes has not been resolved. This study examines how quality perceptions of consumers vary across four product classes: electronic items, food products, fashion merchandise, and household goods. Responses obtained from a sample of Nova Scotian consumers suggest that quality perceptions tend to be product-specific. Quality perceptions vary also for the 25 countries studied. A number of policy implications are also offered in the paper.
AB - Although a substantial body of literature exists on the country-of-origin bias, the issue of whether or not such perceptions are uniform across product classes has not been resolved. This study examines how quality perceptions of consumers vary across four product classes: electronic items, food products, fashion merchandise, and household goods. Responses obtained from a sample of Nova Scotian consumers suggest that quality perceptions tend to be product-specific. Quality perceptions vary also for the 25 countries studied. A number of policy implications are also offered in the paper.
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U2 - 10.1080/02650487.1983.11104967
DO - 10.1080/02650487.1983.11104967
M3 - Article
AN - SCOPUS:84948896618
SN - 0265-0487
VL - 2
SP - 147
EP - 157
JO - International Journal of Advertising
JF - International Journal of Advertising
IS - 2
ER -