Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu

Research output: Contribution to journalArticlepeer-review

615 Scopus citations

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Keyphrases

Food Science

Social Sciences

Pharmacology, Toxicology and Pharmaceutical Science

Economics, Econometrics and Finance