TY - JOUR
T1 - Consumer Ethnocentrism and Willingness to Buy Foreign Products in Emerging Markets
T2 - Evidence from Turkey and Colombia
AU - Zeren, Deniz
AU - Kara, Ali
AU - Arango Gil, Alejandro
N1 - Publisher Copyright:
© 2020, © 2020 Taylor & Francis Group, LLC.
PY - 2020/4/2
Y1 - 2020/4/2
N2 - Consumer ethnocentrism (CE) has been a popular research topic in international marketing. However, limited CE research is available from the emerging markets. Heightened concerns about globalization and increased political support for restricting international trade around the world increases the importance of updated empirical findings on consumer ethnocentric behavior. Hence, the purpose of this empirical study is to examine consumer ethnocentrism and consumer willingness to buy foreign products in two emerging markets: Turkey and Colombia. Data was collected using online surveys from subjects in Turkey and Colombia. Results show that CE inversely influenced consumers’ willingness to buy foreign products in both countries.
AB - Consumer ethnocentrism (CE) has been a popular research topic in international marketing. However, limited CE research is available from the emerging markets. Heightened concerns about globalization and increased political support for restricting international trade around the world increases the importance of updated empirical findings on consumer ethnocentric behavior. Hence, the purpose of this empirical study is to examine consumer ethnocentrism and consumer willingness to buy foreign products in two emerging markets: Turkey and Colombia. Data was collected using online surveys from subjects in Turkey and Colombia. Results show that CE inversely influenced consumers’ willingness to buy foreign products in both countries.
UR - http://www.scopus.com/inward/record.url?scp=85079210104&partnerID=8YFLogxK
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U2 - 10.1080/10978526.2019.1697186
DO - 10.1080/10978526.2019.1697186
M3 - Article
AN - SCOPUS:85079210104
SN - 1097-8526
VL - 21
SP - 145
EP - 172
JO - Latin American Business Review
JF - Latin American Business Review
IS - 2
ER -