Consumer Markets in Closed-Loop Supply Chains

James D. Abbey, V. Daniel R. Guide

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations


Though product reuse through closed-loop supply chains has many benefits for firms, as outlined throughout this book, consumers may not fully appreciate the benefits of buying previously used products. This conjecture led to a series of studies related to how consumers perceive reused products produced in a closed-loop supply chain. Specifically, this chapter summarizes the results from a series of studies that examined how consumers perceive remanufactured and refurbished products. The studies ranged from measuring simple reactions to remanufactured products through experimental manipulation of discount levels and brand equity as a means to determine the appeal of remanufactured products in the general U.S. consumer market. The findings breakdown into multiple levers that prompt consumer interest in remanufactured products including the usually assumed consumer greenness, quality perceptions, discounts, and brand equity. However, the studies also revealed the issue of aversion toward remanufactured products through both disgust and a segment of consumers who only desire new products.

Original languageEnglish (US)
Title of host publicationSpringer Series in Supply Chain Management
PublisherSpringer Nature
Number of pages15
StatePublished - 2016

Publication series

NameSpringer Series in Supply Chain Management
ISSN (Print)2365-6395
ISSN (Electronic)2365-6409

All Science Journal Classification (ASJC) codes

  • Management of Technology and Innovation
  • Management Science and Operations Research
  • Control and Optimization


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