@inbook{019e926929e8415aba9bb4fdf5289596,
title = "Consumer Preferences of Fast-Food Outlets in the U.S. and Canada: A Comparative Study",
abstract = "In recent years, a major food consumption trend in the U.S. and Canada is that more people are eating more meals outside their homes. As a result, greater market opportunities fastfood markets are offering for marketers. This comparative study explores consumers{\textquoteright} preferences of fast-food restaurants in Canada and the U.S.A. The findings of the study offer need oriented type of marketing strategies for both franchisors and franchisees in the fast-food industry to enable them to be more competitive in this fast changing fast-food business environment.",
author = "Ali Kara and Erdener Kaynak and Orsay Kucukemiroglu",
note = "Publisher Copyright: {\textcopyright} 2015, The Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-13162-7_24",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "97--101",
booktitle = "Developments in Marketing Science",
address = "United States",
}