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Consumer Reactions to Retailer's Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength

  • Sarah Alhouti
  • , Carolyn Findley Musgrove
  • , Timothy D. Butler
  • , Giles D'Souza

Research output: Contribution to journal › Review article › peer-review

38   Link opens in a new tab Scopus citations

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