Consumer Response to Authentic-Language Versus English-Language Menu Labeling in Ethnic Dining

Sungwoo Choi, Stephanie Q. Liu, Anna S. Mattila

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Fingerprint

Dive into the research topics of 'Consumer Response to Authentic-Language Versus English-Language Menu Labeling in Ethnic Dining'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology