Consumer Responses to Marketing Channel Strategies: A Demand-Based Approach

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Journal	Journal of Marketing Channels
Volume	26
Issue number	1
State	Published - 2020

Cite this

@article{3843a5f8b66c40ef96d389d6c396d49f,

title = "Consumer Responses to Marketing Channel Strategies: A Demand-Based Approach",

author = "Peter Andersen and Weisstein, \{Fei L.\} and Lei Song",

year = "2020",

language = "English (US)",

volume = "26",

journal = "Journal of Marketing Channels",

issn = "1046-669X",

publisher = "Routledge",

number = "1",

}