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Consumer responses to savings message framing
Bi Yang
,
Anna S. Mattila
School of Hospitality Management
Research output
:
Contribution to journal
›
Article
›
peer-review
23
Scopus citations
Overview
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Keyphrases
Consumer Response
100%
Message Framing
100%
Gain Frame
100%
Managerial Implications
33%
Weather Conditions
33%
Joint Effect
33%
Consumer Attitudes
33%
Hospitality Research
33%
Tourism Research
33%
Message Type
33%
Psychology
Consumer Attitude
100%