Consumerism: A Neglected Aspect of Marketing Planning in Developing Economies

Erdener Kaynak

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (SciVal)

Abstract

The wave of consumerism had been a felt need but not a worded phenomenon in Turkey until 1970. Because of the prevailing sellers’ market conditions and the preoccupation with production problems, consumer issues and consumer related problems were not addressed to. The present paper discusses several consumer related issues in a developing economy and proposes the establishment of voluntary consumer associations to overcome consumer problems.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages607-610
Number of pages4
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Marketing
  • Strategy and Management

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