@inbook{1d22e1eb2ecf4d3f88f315d8bdcf8a29,
title = "Consumerism: A Neglected Aspect of Marketing Planning in Developing Economies",
abstract = "The wave of consumerism had been a felt need but not a worded phenomenon in Turkey until 1970. Because of the prevailing sellers{\textquoteright} market conditions and the preoccupation with production problems, consumer issues and consumer related problems were not addressed to. The present paper discusses several consumer related issues in a developing economy and proposes the establishment of voluntary consumer associations to overcome consumer problems.",
author = "Erdener Kaynak",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-16946-0_194",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "607--610",
booktitle = "Developments in Marketing Science",
address = "United States",
}