Contextualizing entrepreneurial innovation: A narrative perspective

Raghu Garud, Joel Gehman, Antonio Paco Giuliani

Research output: Contribution to journalArticlepeer-review

255 Scopus citations


We review literatures that inform entrepreneurial innovation, paying particular attention to different conceptualizations of contexts. Early research explored micro and macro approaches with some scholars taking an actor-centric perspective and others a context-centric perspective. Bridging these perspectives, different scholars proposed multilevel approaches, arguing that opportunities are "found" or "made" by entrepreneurs whose efforts are moderated by contexts. More recent constitutive approaches, such as those informed by structuration, complexity and disequilibrium theories, have viewed entrepreneurial innovation as a process wherein actors and contexts are co-created. We add to constitutive approaches by examining how entrepreneurs contextualize innovation through narratives. A narrative perspective considers entrepreneurial innovation as an ongoing process involving embedded actors who contextualize innovation through performative efforts. We discuss the implications of this perspective for policy, entrepreneurs, and research.

Original languageEnglish (US)
Pages (from-to)1177-1188
Number of pages12
JournalResearch Policy
Issue number7
StatePublished - Sep 2014

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management Science and Operations Research
  • Management of Technology and Innovation


Dive into the research topics of 'Contextualizing entrepreneurial innovation: A narrative perspective'. Together they form a unique fingerprint.

Cite this