Contingent valuation when respondents are ambivalent

Richard C. Ready, John C. Whitehead, Glenn C. Blomquist

Research output: Contribution to journalArticlepeer-review

166 Scopus citations


Respondents to contingent valuation surveys may have difficulty resolving ambivalence over trade-offs between money and changes in levels of environmental amenities. In two separate studies, respondents were given the opportunity to express intensity of preferences through polychotomous choice valuation questions. This elicitation method produced slightly higher rates of usable responses than dichotomous choice, but with wide ambivalence regions. Dichotomous choice responses appear to reflect a conservatism strategy, in that ambivalent respondents tend to reject any move away from the baseline.

Original languageEnglish (US)
Pages (from-to)181-196
Number of pages16
JournalJournal of Environmental Economics and Management
Issue number2
StatePublished - Sep 1995

All Science Journal Classification (ASJC) codes

  • Economics and Econometrics
  • Management, Monitoring, Policy and Law


Dive into the research topics of 'Contingent valuation when respondents are ambivalent'. Together they form a unique fingerprint.

Cite this