TY - JOUR
T1 - Coping with negative emotions in purchase-related situations
AU - Yi, Sunghwan
AU - Baumgartner, Hans
PY - 2004
Y1 - 2004
N2 - We investigate how consumers manage stressful emotional experiences in purchase-related situations. Eight coping strategies that consumers may use to deal with stressful incidents are distinguished and hypotheses are formulated about which coping strategies are linked to each of four different negative emotions (anger, disappointment, regret, and worry). The findings indicate that distinct strategies are employed by consumers to cope with different emotions, or the problem that caused these emotions, and that the emotion-coping relations are generalizable across two samples of respondents.
AB - We investigate how consumers manage stressful emotional experiences in purchase-related situations. Eight coping strategies that consumers may use to deal with stressful incidents are distinguished and hypotheses are formulated about which coping strategies are linked to each of four different negative emotions (anger, disappointment, regret, and worry). The findings indicate that distinct strategies are employed by consumers to cope with different emotions, or the problem that caused these emotions, and that the emotion-coping relations are generalizable across two samples of respondents.
UR - http://www.scopus.com/inward/record.url?scp=3042574704&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=3042574704&partnerID=8YFLogxK
U2 - 10.1207/s15327663jcp1403_11
DO - 10.1207/s15327663jcp1403_11
M3 - Article
AN - SCOPUS:3042574704
SN - 1057-7408
VL - 14
SP - 303
EP - 317
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 3
ER -