Abstract
This study, by performing a path regression analysis, examines a mediating effect of customer satisfaction between corporate social responsibility (CSR) activities and firm value for US hotels and restaurants. Further, the study differentiates positive and negative CSR activities in the analysis. Findings suggest that the customer satisfaction does not play a role of a mediator between the two factors for both hotels and restaurants.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 635-637 |
| Number of pages | 3 |
| Journal | International Journal of Hospitality Management |
| Volume | 28 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 2009 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
All Science Journal Classification (ASJC) codes
- Tourism, Leisure and Hospitality Management
- Strategy and Management
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