Corporate social responsibility (CSR), ethical climate and pride in membership moderated by casino dealers’ customer orientation

Martin Yongho Hyun, Lisa Gao, Seoki Lee

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


Purpose: This study aims to develop a theoretical framework that specifies how corporate social responsibility (CSR) and ethical climate (ETHIC) affect pride in membership (PRIDE), and in turn, attitudinal responses (i.e. job satisfaction and turnover intention) among employees, solely focusing on dealers in the casino industry. In addition, the moderating role of customer orientation is examined for internally motivated enjoyment (ENJOY) and externally motivated needs (NEED). Design/methodology/approach: This study uses a non-probability convenience-sampling method by distributing 400 individual questionnaires to respondents. A total of 358 responses are used for data analysis using exploratory and confirmatory factor analyses. Furthermore, this study tests the proposed hypotheses using structural equation modeling. Findings: This study finds the effect of CSR on ETHIC and the effect of ETHIC on PRIDE along with the subsequent effect on attitudinal responses. Findings also reveal a significant moderating role of ENJOY (NEED) on the relationship between ETHIC (CSR) and PRIDE (PRIDE). Research limitations/implications: This study provides meaningful contributions to extant casino CSR literature, as well as opportunities for future research. The topic may be further explored from cross-cultural perspectives and adapt a methodology to enhance the generalizability and applicability of the findings. Originality/value: This study attempts to explore the CSR effectiveness on casino dealers, in whom past empirical examination has found little interest. Moreover, according to the multi-experience model, this study investigates the relationships among CSR, ethical climate and pride in membership that have been rarely verified in the past literature. Finally, this study reveals a significant moderating role of ENJOY and NEED that has not been explored, particularly among casino dealers.

Original languageEnglish (US)
Pages (from-to)3256-3276
Number of pages21
JournalInternational Journal of Contemporary Hospitality Management
Issue number10
StatePublished - Oct 20 2021

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management


Dive into the research topics of 'Corporate social responsibility (CSR), ethical climate and pride in membership moderated by casino dealers’ customer orientation'. Together they form a unique fingerprint.

Cite this