TY - JOUR
T1 - "Cosmetic diversity"
T2 - University websites and the transformation of race categories
AU - Ford, Karly Sarita
AU - Patterson, Ashley N.
PY - 2019/6
Y1 - 2019/6
N2 - Universities are under pressure to represent the ethno-racial diversity of their student bodies in the most favorable light via their websites. We analyzed the race/ethnicity tables and figures featured prominently on the websites of 158 colleges and universities. We found 3 practices that institutions undertake to enhance the appearance of diversity on campus: omission, aggregation, and addition of ethno-racial categories. Universities with the lowest levels of student diversity were the most likely to engage in these practices. We understand these practices to be organizational-level racial projects (Omi & Winant, 2015). That is, universities are actively transforming "the content and importance of racial categories" (p. 61).
AB - Universities are under pressure to represent the ethno-racial diversity of their student bodies in the most favorable light via their websites. We analyzed the race/ethnicity tables and figures featured prominently on the websites of 158 colleges and universities. We found 3 practices that institutions undertake to enhance the appearance of diversity on campus: omission, aggregation, and addition of ethno-racial categories. Universities with the lowest levels of student diversity were the most likely to engage in these practices. We understand these practices to be organizational-level racial projects (Omi & Winant, 2015). That is, universities are actively transforming "the content and importance of racial categories" (p. 61).
UR - http://www.scopus.com/inward/record.url?scp=85053076367&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85053076367&partnerID=8YFLogxK
U2 - 10.1037/dhe0000092
DO - 10.1037/dhe0000092
M3 - Article
AN - SCOPUS:85053076367
SN - 1938-8926
VL - 12
SP - 99
EP - 114
JO - Journal of Diversity in Higher Education
JF - Journal of Diversity in Higher Education
IS - 2
ER -