Country of Production Biases on Consumer Perceptions of Global Brands: Evidence From an Emerging Market

Keyphrases

• China 100%
• Purchase Intention 100%
• Global Brands 100%
• Consumer Perception 100%
• Brand Trust 100%
• Turkey 50%
• Mall Intercept 50%
• Cost Reduction 50%
• Product Basis 50%
• Biased Evaluation 50%
• Location-specific 50%
• Quality Assessment 50%
• Perceived Quality 50%
• Foreign Direct Investment 50%
• Large Cities 50%
• Low-cost Countries 50%
• Global Trade 50%
• Economic Income 50%
• Turkish Consumers 50%
• Adidas 50%

Social Sciences

• Emerging Market 100%
• Consumer Perception 100%
• China 100%
• Cost Reduction 50%
• Wealth 50%
• Large City 50%
• Global Trade 50%
• Turkey 50%
• Foreign Investment 50%

Economics, Econometrics and Finance

• Global Trade 100%