TY - JOUR
T1 - Credit Card Development Strategies for the Youth Market
T2 - The use of Conjoint Analysis
AU - Kara, Ali
AU - Kaynak, Erdener
AU - Kucukemiroglu, Orsay
PY - 1994/9/1
Y1 - 1994/9/1
N2 - College students as an important part of the youth market offer great opportunities for credit card companies.
AB - College students as an important part of the youth market offer great opportunities for credit card companies.
UR - http://www.scopus.com/inward/record.url?scp=0011494004&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0011494004&partnerID=8YFLogxK
U2 - 10.1108/02652329410063241
DO - 10.1108/02652329410063241
M3 - Article
AN - SCOPUS:0011494004
SN - 0265-2323
VL - 12
SP - 30
EP - 36
JO - International Journal of Bank Marketing
JF - International Journal of Bank Marketing
IS - 6
ER -