Abstract
College students as an important part of the youth market offer great opportunities for credit card companies.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 30-36 |
| Number of pages | 7 |
| Journal | International Journal of Bank Marketing |
| Volume | 12 |
| Issue number | 6 |
| DOIs | |
| State | Published - Sep 1 1994 |
All Science Journal Classification (ASJC) codes
- Marketing
Fingerprint
Dive into the research topics of 'Credit Card Development Strategies for the Youth Market: The use of Conjoint Analysis'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver