Cross-National and cross-cultural issues in food marketing: Past, present and future

Erdener Kaynak

Research output: Chapter in Book/Report/Conference proceedingChapter


The present economic crisis and cost efficiency considerations in countries around the world at varying levels of economic development makes marketing and distribution related decisions and policies both at micro (individual company level) and at macro (sector or country level) of paramount importance. In studying the food marketing systems around the world, one has to take environmental differences in these countries into consideration. That is the reason why marketing institutions and processes are structured to respond to the most important environmental dimensions of the countries. The purpose of this article is to evaluate the current state and likely developments of food marketing and distribution systems. As well, constructs and conceptual frameworks were also developed for the study of food marketing and distribution practices. An attempt is made to use a typology of economic systems for less-developed countries to illustrate how current food marketing and distribution systems are affected by the current economic systems of the countries at a different level of development.

Original languageEnglish (US)
Title of host publicationCross-National and Cross-Cultural Issues in Food Marketing
PublisherTaylor and Francis
Number of pages12
ISBN (Electronic)9781315865287
ISBN (Print)0789009633, 9780789009630
StatePublished - Jun 3 2014

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting


Dive into the research topics of 'Cross-National and cross-cultural issues in food marketing: Past, present and future'. Together they form a unique fingerprint.

Cite this