TY - JOUR
T1 - Cross-national conflict shifting
T2 - Expanding a theory of global public relations management through quantitative content analysis
AU - Molleda, Juan Carlos
AU - Connolly-Ahern, Colleen
AU - Quinn, Candace
PY - 2005/1/1
Y1 - 2005/1/1
N2 - Cross-national conflict shifting was introduced to the public relations academic community by Molleda and Connolly-Ahern (2002). They derived this concept from German scholars of international management. Molleda and Quinn (2003, 2004) expanded the theory with a series of presuppositions, some of which this study tests through a content analysis of news coverage of a bribery scandal that occurred in the southern African nation of Lesotho, which diffused worldwide because of the transnational nature of the parties involved.
AB - Cross-national conflict shifting was introduced to the public relations academic community by Molleda and Connolly-Ahern (2002). They derived this concept from German scholars of international management. Molleda and Quinn (2003, 2004) expanded the theory with a series of presuppositions, some of which this study tests through a content analysis of news coverage of a bribery scandal that occurred in the southern African nation of Lesotho, which diffused worldwide because of the transnational nature of the parties involved.
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U2 - 10.1080/1461670052000328230
DO - 10.1080/1461670052000328230
M3 - Article
AN - SCOPUS:84992986734
SN - 1461-670X
VL - 6
SP - 87
EP - 102
JO - Journalism Studies
JF - Journalism Studies
IS - 1
ER -