TY - JOUR
T1 - Crowdfunding for Video Games
T2 - Factors that Influence the Success of and Capital Pledged for Campaigns
AU - Cha, Jiyoung
N1 - Publisher Copyright:
© 2017 Institute for Media and Communications Management.
PY - 2017/7/3
Y1 - 2017/7/3
N2 - Crowdfunding has become an important funding method for video game developments in the United States. Interestingly, video game crowdfunding projects have significantly lower success rates compared to other product categories. Recognizing this challenge, this study examines factors influencing the success of crowdfunding campaigns for video games. The analysis of 447 crowdfunding campaigns suggests that human capital, geography, media choice, and the intensity of media use influence the success of crowdfunding for video games.
AB - Crowdfunding has become an important funding method for video game developments in the United States. Interestingly, video game crowdfunding projects have significantly lower success rates compared to other product categories. Recognizing this challenge, this study examines factors influencing the success of crowdfunding campaigns for video games. The analysis of 447 crowdfunding campaigns suggests that human capital, geography, media choice, and the intensity of media use influence the success of crowdfunding for video games.
UR - http://www.scopus.com/inward/record.url?scp=85021661819&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85021661819&partnerID=8YFLogxK
U2 - 10.1080/14241277.2017.1331236
DO - 10.1080/14241277.2017.1331236
M3 - Article
AN - SCOPUS:85021661819
SN - 1424-1277
VL - 19
SP - 240
EP - 259
JO - JMM International Journal on Media Management
JF - JMM International Journal on Media Management
IS - 3
ER -