TY - JOUR
T1 - Cultivation effects on quality of life indicators
T2 - Exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India
AU - Yang, Hyeseung
AU - Ramasubramanian, Srividya
AU - Oliver, Mary Beth
N1 - Funding Information:
Data collection for this study was supported by a grant from Jimirro Center for Study of Media Influence, College of Communications, Penn State University.
PY - 2008/4
Y1 - 2008/4
N2 - A hypothetical path model investigated how viewing U.S. television would be associated with feelings of relative deprivation among Asians. The South Korean survey data (N = 352) revealed that viewing U.S. television was associated with estimates of Americans' affluence, and the estimates were in turn associated with dissatisfaction with Korean society. The Indian survey data (N = 333) showed that viewing U.S. television was directly associated with both dissatisfaction with personal life and dissatisfaction with Indian society. The findings suggest that people in both countries may universally experience perceptions of relative deprivation associated with U.S. television consumption.
AB - A hypothetical path model investigated how viewing U.S. television would be associated with feelings of relative deprivation among Asians. The South Korean survey data (N = 352) revealed that viewing U.S. television was associated with estimates of Americans' affluence, and the estimates were in turn associated with dissatisfaction with Korean society. The Indian survey data (N = 333) showed that viewing U.S. television was directly associated with both dissatisfaction with personal life and dissatisfaction with Indian society. The findings suggest that people in both countries may universally experience perceptions of relative deprivation associated with U.S. television consumption.
UR - http://www.scopus.com/inward/record.url?scp=46249115901&partnerID=8YFLogxK
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U2 - 10.1080/08838150801992060
DO - 10.1080/08838150801992060
M3 - Article
AN - SCOPUS:46249115901
SN - 0883-8151
VL - 52
SP - 247
EP - 267
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 2
ER -