Culture matters in communicating the global response to COVID-19

C. O. Airhihenbuwa; J. Iwelunmor; D. Munodawafa; C. L. Ford; T. Oni; C. Agyemang; C. Mota; O. B. Ikuomola; L. Simbayi; M. P. Fallah; Z. Qian; B. Makinwa; C. Niang; I. Okosun

doi:10.5888/PCD17.200245

Culture matters in communicating the global response to COVID-19

C. O. Airhihenbuwa, J. Iwelunmor, D. Munodawafa, C. L. Ford, T. Oni, C. Agyemang, C. Mota, O. B. Ikuomola, L. Simbayi, M. P. Fallah, Z. Qian, B. Makinwa, C. Niang, I. Okosun

Research output: Contribution to journal › Comment/debate › peer-review

70 Scopus citations

Abstract

Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

Original language	English (US)
Article number	E60
Journal	Preventing Chronic Disease
Volume	17
Issue number	17
DOIs	https://doi.org/10.5888/PCD17.200245
State	Published - 2020

All Science Journal Classification (ASJC) codes

Health Policy
Public Health, Environmental and Occupational Health

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title = "Culture matters in communicating the global response to COVID-19",

abstract = "Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.",

author = "Airhihenbuwa, {C. O.} and J. Iwelunmor and D. Munodawafa and Ford, {C. L.} and T. Oni and C. Agyemang and C. Mota and Ikuomola, {O. B.} and L. Simbayi and Fallah, {M. P.} and Z. Qian and B. Makinwa and C. Niang and I. Okosun",

note = "Publisher Copyright: {\textcopyright} 2020 Centers for Disease Control and Prevention (CDC).",

year = "2020",

doi = "10.5888/PCD17.200245",

language = "English (US)",

volume = "17",

journal = "Preventing Chronic Disease",

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T1 - Culture matters in communicating the global response to COVID-19

AU - Airhihenbuwa, C. O.

AU - Iwelunmor, J.

AU - Munodawafa, D.

AU - Ford, C. L.

AU - Oni, T.

AU - Agyemang, C.

AU - Mota, C.

AU - Ikuomola, O. B.

AU - Simbayi, L.

AU - Fallah, M. P.

AU - Qian, Z.

AU - Makinwa, B.

AU - Niang, C.

AU - Okosun, I.

PY - 2020

Y1 - 2020

N2 - Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

AB - Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.

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Culture matters in communicating the global response to COVID-19

Abstract

All Science Journal Classification (ASJC) codes

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