Customers' perceptions of demand-driven pricing in revenue management context: Comparisons of six tourism and hospitality industries

Revenue management (RM) has been widely applied in capacityconstrained tourism industries to maximise revenue by effectively managing demand and capacity. To gain long-run profit, understanding customers' perceptions of RM practices is important. This study attempts to build a better understanding of customers' perceptions of RM practices in terms of familiarity and fairness in six tourism and hospitality industries: airlines, hotels, restaurants, golf clubs, galleries and museums and theme parks. In addition, the study examines customers' perceptions of capacity scarcity during highdemand seasons for the six industries.