Dancing with the devil: Partnering with industry but publishing in Academia: Commentary

We believe that partnering with industry can lead to research that is relevant, rigorous, and refreshing. Our experiences show that the potential benefits of partnering with industry are enormous, but that this is not an easy route for academics interested in operations research modeling or empirical methods. The need for grounded business research is greater now than ever, and, while academics have made great progress, there are still numerous opportunities to demonstrate the relevance of our research. We discuss how to establish industry contacts, identify fruitful academic - industry projects, and publish the resulting research.