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Deriving joint space positioning maps from consumer preference ratings
Wayne S. DeSarbo
, Joonwook Park
, Vithala R. Rao
Marketing
Research output
:
Contribution to journal
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Article
›
peer-review
12
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Scopus citations
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Dive into the research topics of 'Deriving joint space positioning maps from consumer preference ratings'. Together they form a unique fingerprint.
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Keyphrases
Consumer Preferences
100%
Joint Space
100%
Space Positioning
100%
Positioning Map
100%
Preference Rating
100%
Multidimensional Scaling
66%
Survey Data
33%
Positioning Analysis
33%
Internal Structure
16%
Parameter Estimation
16%
Maximum Likelihood Estimation
16%
Space Representation
16%
Survey Sampling
16%
Sport Utility Vehicle
16%
Semantic Differential
16%
Likert
16%
Scaling Properties
16%
Scaling Procedure
16%
Predictive Validation
16%
New Joint
16%
Competitive Landscape
16%
Positioning Application
16%
Measurement Scale
16%
Multidimensional Scaling Method
16%
Vector Model
16%
Relevant Dimension
16%
Medicine and Dentistry
Consumer
100%
Multidimensional Scaling
100%
Decision Making
20%
Maximum Likelihood Method
20%
Semantic Differential Scale
20%
Computer Science
Multidimensional Scaling
100%
Parameter Estimation
20%
maximum-likelihood
20%
Likelihood Estimation
20%
Technical Detail
20%
Space Representation
20%
Semantic Differential
20%
Measurement Scale
20%
Internal Structure
20%
Psychology
Multidimensional Scaling
100%
Mathematics
Vector Model
50%