Designing prototype player personas from a game preference survey

Joni Salminen; Jukka Vahlo; Aki Koponen; Soon Gyo Jung; Shammur A. Chowdhury; Bernard J. Jansen

doi:10.1145/3334480.3382785

Designing prototype player personas from a game preference survey

Joni Salminen, Jukka Vahlo, Aki Koponen, Soon Gyo Jung, Shammur A. Chowdhury, Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

6 Scopus citations

Abstract

The competitiveness of the video game market has increased the need for understanding players. We generate player personas from survey data of 15,402 players' 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation. Our purpose is to demonstrate the potential of data-driven personas for segmenting players by their game preferences. The resulting prototype personas provide potential value for game marketing purposes, e.g., targeting gamers with social media advertising, although they can also be used for understanding demographic variation among various game preference patterns.

Original language	English (US)
Title of host publication	CHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems
Publisher	Association for Computing Machinery
ISBN (Electronic)	9781450368193
DOIs	https://doi.org/10.1145/3334480.3382785
State	Published - Apr 25 2020
Event	2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020 - Honolulu, United States Duration: Apr 25 2020 → Apr 30 2020

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020
Country/Territory	United States
City	Honolulu
Period	4/25/20 → 4/30/20

All Science Journal Classification (ASJC) codes

Human-Computer Interaction
Computer Graphics and Computer-Aided Design
Software

Access to Document

10.1145/3334480.3382785

Cite this

Salminen, J., Vahlo, J., Koponen, A., Jung, S. G., Chowdhury, S. A., & Jansen, B. J. (2020). Designing prototype player personas from a game preference survey. In CHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems Article 3382785 (Conference on Human Factors in Computing Systems - Proceedings). Association for Computing Machinery. https://doi.org/10.1145/3334480.3382785

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abstract = "The competitiveness of the video game market has increased the need for understanding players. We generate player personas from survey data of 15,402 players' 195,158 stated game preferences from 130,495 game titles using the methodology of automatic persona generation. Our purpose is to demonstrate the potential of data-driven personas for segmenting players by their game preferences. The resulting prototype personas provide potential value for game marketing purposes, e.g., targeting gamers with social media advertising, although they can also be used for understanding demographic variation among various game preference patterns.",

author = "Joni Salminen and Jukka Vahlo and Aki Koponen and Jung, {Soon Gyo} and Chowdhury, {Shammur A.} and Jansen, {Bernard J.}",

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Salminen, J, Vahlo, J, Koponen, A, Jung, SG, Chowdhury, SA & Jansen, BJ 2020, Designing prototype player personas from a game preference survey. in CHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems., 3382785, Conference on Human Factors in Computing Systems - Proceedings, Association for Computing Machinery, 2020 ACM CHI Conference on Human Factors in Computing Systems, CHI EA 2020, Honolulu, United States, 4/25/20. https://doi.org/10.1145/3334480.3382785

Designing prototype player personas from a game preference survey. / Salminen, Joni; Vahlo, Jukka; Koponen, Aki et al.
CHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, 2020. 3382785 (Conference on Human Factors in Computing Systems - Proceedings).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Salminen J, Vahlo J, Koponen A, Jung SG, Chowdhury SA, Jansen BJ. Designing prototype player personas from a game preference survey. In CHI EA 2020 - Extended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery. 2020. 3382785. (Conference on Human Factors in Computing Systems - Proceedings). doi: 10.1145/3334480.3382785

Designing prototype player personas from a game preference survey

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All Science Journal Classification (ASJC) codes

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