TY - JOUR
T1 - Destination loyalty
T2 - Effects of wine tourists’ experiences, memories, and satisfaction on intentions
AU - Quadri-Felitti, Donna L.
AU - Fiore, Ann Marie
N1 - Funding Information:
This research was partially funded by a grant (CNE11-091) from the Northeast Sustainable Agriculture Research & Education unit of the United States Department of Agriculture.
PY - 2013/1
Y1 - 2013/1
N2 - The present study analyzed survey data from 970 tourists to evaluate their Lake Erie wine region experience. Using structural equation modeling, an adapted scale of the experience economy's 4Es (i.e. educational, esthetic, entertainment, and escapist experiences) proved reliable and valid for measuring rural wine tourism. This study contributes new information to research examining the 4Es applied to tourism venues by showing the 4Es’ impact on tourist response to loyalty for an entire destination. Structural modeling demonstrated the dominance of the esthetic experience in predicting positive memories and destination loyalty in the wine tourism context. Education played a significant but lesser role in creating memories and satisfaction but not in destination loyalty. Although the esthetic experience's preeminence was consistent with other findings, these results contradict Pine and Gilmore's assertion that simultaneous incorporation of the 4Es is necessary.
AB - The present study analyzed survey data from 970 tourists to evaluate their Lake Erie wine region experience. Using structural equation modeling, an adapted scale of the experience economy's 4Es (i.e. educational, esthetic, entertainment, and escapist experiences) proved reliable and valid for measuring rural wine tourism. This study contributes new information to research examining the 4Es applied to tourism venues by showing the 4Es’ impact on tourist response to loyalty for an entire destination. Structural modeling demonstrated the dominance of the esthetic experience in predicting positive memories and destination loyalty in the wine tourism context. Education played a significant but lesser role in creating memories and satisfaction but not in destination loyalty. Although the esthetic experience's preeminence was consistent with other findings, these results contradict Pine and Gilmore's assertion that simultaneous incorporation of the 4Es is necessary.
UR - https://www.scopus.com/pages/publications/84933034191
UR - https://www.scopus.com/pages/publications/84933034191#tab=citedBy
U2 - 10.1177/1467358413510017
DO - 10.1177/1467358413510017
M3 - Article
AN - SCOPUS:84933034191
SN - 1467-3584
VL - 13
SP - 47
EP - 62
JO - Tourism and Hospitality Research
JF - Tourism and Hospitality Research
IS - 1
ER -