Developing Alternative Measures for Service Quality in Higher Education: Empirical Evidence from the School of Physical Education and Sports Sciences

Suleyman M. Yildiz, Ali Kara

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Scopus citations

Abstract

The increased competition in the higher education marketplace forces colleges to utilize a more market-oriented philosophy in delivering their services. Developing satisfied customers, whether they are students, parents of students, alumni, or industry has become a primary goal for survival for many colleges around the globe. Therefore, it is imperative for higher education institutions to focus on delivery of higher levels of service quality and provide well-trained, highly educated and knowledgeable graduates to the communities they are serving. Although some of these higher educational institutions do not face market conditions similar to the commercial businesses, we argue that those higher educational institutions that do not provide high quality services will be marginalized and their effectives in achieving organizational goals will be jeopardized.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages185
Number of pages1
DOIs
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Marketing

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