TY - JOUR
T1 - Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level
AU - Steenkamp, Jan Benedict E.M.
AU - Baumgartner, Hans
N1 - Funding Information:
The consumer behavior literature has been dominated by the information processing paradigm in which it is assumed that the consumer solves problems in order to achieve goals. Recently, it has been recognized that not all behavior is purposeful in this sense (Holbrook and Hirschman, 1982). Such behavior may be termed * Corresponding author. The order of the authors' names is arbitrary; both contributed equally to this study. The research reported in this article was supported by a Research Initiation Grant from The Pennsylvania State University to the second author.
PY - 1995/7
Y1 - 1995/7
N2 - The important role played by optimum stimulation level (OSL) in a variety of consumer behaviors renders it highly desirable that researchers have a short but valid instrument for measuring this construct. In this paper, a shortened (7-item) version of the Change Seeker Index (CSI) is developed and cross-validated in three countries (USA, Belgium, and the Netherlands). It is shown that the new instrument has much better psychometric properties than the original scale. Moreover, in spite of the substantial reduction of the length of the scale, the short form of CSI actually exhibits better nomological validity than the 95-item scale in two US samples.
AB - The important role played by optimum stimulation level (OSL) in a variety of consumer behaviors renders it highly desirable that researchers have a short but valid instrument for measuring this construct. In this paper, a shortened (7-item) version of the Change Seeker Index (CSI) is developed and cross-validated in three countries (USA, Belgium, and the Netherlands). It is shown that the new instrument has much better psychometric properties than the original scale. Moreover, in spite of the substantial reduction of the length of the scale, the short form of CSI actually exhibits better nomological validity than the 95-item scale in two US samples.
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U2 - 10.1016/0167-8116(93)E0035-8
DO - 10.1016/0167-8116(93)E0035-8
M3 - Article
AN - SCOPUS:0002052015
SN - 0167-8116
VL - 12
SP - 97
EP - 104
JO - International Journal of Research in Marketing
JF - International Journal of Research in Marketing
IS - 2
ER -
