Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level

Jan Benedict E.M. Steenkamp; Hans Baumgartner

doi:10.1016/0167-8116(93)E0035-8

Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level

Jan Benedict E.M. Steenkamp
, Hans Baumgartner

Marketing

Research output: Contribution to journal › Article › peer-review

178 Scopus citations

Abstract

The important role played by optimum stimulation level (OSL) in a variety of consumer behaviors renders it highly desirable that researchers have a short but valid instrument for measuring this construct. In this paper, a shortened (7-item) version of the Change Seeker Index (CSI) is developed and cross-validated in three countries (USA, Belgium, and the Netherlands). It is shown that the new instrument has much better psychometric properties than the original scale. Moreover, in spite of the substantial reduction of the length of the scale, the short form of CSI actually exhibits better nomological validity than the 95-item scale in two US samples.

Original language	English (US)
Pages (from-to)	97-104
Number of pages	8
Journal	International Journal of Research in Marketing
Volume	12
Issue number	2
DOIs	https://doi.org/10.1016/0167-8116(93)E0035-8
State	Published - Jul 1995

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/0167-8116(93)E0035-8

Cite this

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title = "Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level",

abstract = "The important role played by optimum stimulation level (OSL) in a variety of consumer behaviors renders it highly desirable that researchers have a short but valid instrument for measuring this construct. In this paper, a shortened (7-item) version of the Change Seeker Index (CSI) is developed and cross-validated in three countries (USA, Belgium, and the Netherlands). It is shown that the new instrument has much better psychometric properties than the original scale. Moreover, in spite of the substantial reduction of the length of the scale, the short form of CSI actually exhibits better nomological validity than the 95-item scale in two US samples.",

author = "Steenkamp, \{Jan Benedict E.M.\} and Hans Baumgartner",

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Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level

Abstract

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