Abstract
The paper introduces the concept of the Digentity Human Dyad (DHD), a novel paradigm envisioning a future partnership between a human and their digentity—a personalized digital entity that embodies an individual’s values, preferences, and ideals. Unlike digital twins or extended digital selves, digentities are shaped by personal aspirational traits and enriched with the accumulated wisdom of humanity, guiding individuals in their decision-making processes. Enabled by advances in Generative AI, digentities will evolve alongside their human counterparts, provide context-aware and personalized advice, and transform decision-making from a purely human-driven process to a collaborative effort. As digentities align with their human counterpart’s goals, they will influence decisions across various aspects of life, including consumption, personal choices, and societal participation. Beyond individual impact, the DHD has transformative implications influencing how businesses, employers, governments, and civic systems engage with individuals. While the DHD presents significant opportunities, it also introduces challenges, such as risks of bias, data privacy, human over-reliance, and the potential for manipulation. The paper urges organizations and institutions to prepare for these shifts, calling for governance frameworks that ensure responsible AI integration and safeguard human autonomy in an era of human-digentity collaboration.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 120-125 |
| Number of pages | 6 |
| Journal | Australasian Marketing Journal |
| Volume | 34 |
| Issue number | 2 |
| DOIs | |
| State | Published - May 2026 |
All Science Journal Classification (ASJC) codes
- Economics and Econometrics
- Marketing
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